IP Licensing Basics

This one-day course provides an overview of the basics of intellectual property (IP) and licensing. It builds a practical understanding of core IP and licensing concepts from both the business and legal perspectives. Each topic, taught by both legal and business experts working as a team, is divided into five sections with examples, exercises, and interactions between instructors and fellow students. Topics include an introduction to IP, the basics of IP commercialization and licensing, determining reasonable license fees and royalty rates, managing risks, and a licensing case study.

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Who Should Attend: There is no prerequisite to attend this course. It is designed for those with no prior experience in licensing, including students, entrepreneurs, non-IP attorneys, finance professionals, business development professionals, and those considering a career in licensing.

Why You Should Attend: There is more emphasis now than ever before on commercialization, company formation, and job creation from the billions of dollars invested annually in research and development at America’s universities, government laboratories, and small businesses. Whether you are an entrepreneur in the making, a principal investigator or student at any level who wants a better grasp of the basics, or an aspiring technology transfer professional, this course will give you the tools you need to understand and participate effectively in the process of protecting IP and facilitating its commercialization.

IP Business Basics 101: The Business BridgeSM Course: Making Money through IP Deals

An introduction to what IP is (and how it works) in the business world.

This one-day, deal-centric course has been designed by experienced LES executives for business and licensing professionals who are newer to the field in the US and Canada. Whether it is a trademark, international brand, copyright, patent, know-how, trade secrets, or a combination of some or all of these, recent transactions and auctions have confirmed the value of IP in business. This course is interactive and built around real-world examples and small, hands-on, group exercises.

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Who Should Attend: There is no prerequisite for the course. It is designed for people who develop, market, and manage (commercialize) creative, new solutions of all kinds, or who are interested in learning the basics of doing so. It shows you how valuable inventions and ideas can be in business, and how different forms of IP can be leveraged to create business value – money!

The key is having a diverse audience that includes entrepreneurs, scientists and engineers, private equity and venture capital investors, investment bankers, lawyers, graduate students, CPAs, various people from start-ups, and established companies of all sizes, non-profit tech transfer offices, law firms, valuation firms, business and law school professors,  professors in academic technical departments, and more.

The course is taught by experienced business and legal licensing executives, who are all LES members and vetted instructors. The course will not make you an expert, but you will learn how to recognize new elements of value in developing your business.

Course Details: The course is divided into the following activities:

  • A hands-on group exercise identifying trademarks, copyrights, and brands (using everyday consumer items)
  • A hands-on group exercise defining intangible concepts, invention disclosures, and elements of a patent
  • Review and analyze publicly available licensing agreement
  • An exercise to develop and use term sheets for intangibles and associated transactions
  • A discussion about determining value based on cost, income, and market approaches
  • A discussion about identifying elements of an intellectual asset strategy and how it supports business strategy
  • A discussion about recognizing types and obligations in fully executed non-disclosure agreements
  • A discussion about recognizing the role and value of trade secrets in certain technologies
  • An overview putting it all together and discussing why it matters

Course developed by Jeff Whittle, Hogan Lovells US, LLP and Ada Nielsen, Foodexus LLC.  Various course materials provided by ktMine and Mapwise.

Negotiation Skills

Have you thought about the knowledge and skills needed to negotiate well? Consider learning from experts in this immersive and interactive opportunity. The guiding philosophy of the course is that situational awareness and understanding of people and negotiating room dynamics wins every time over reliance on tactics like “good cop, bad cop.” Our goal is to help you build a foundation that will support the development of sound strategies and implementation of fact-driven actions.

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Topics covered:

  • Principles of Negotiating
  • Interests vs. Positions
  • Tactics
  • Elements of Power, Leverage and Personality
  • People Problems

You cannot memorize strategies or techniques to become a master negotiator, but this course can help you develop the knowledge and skills required to maintain a level of control of the negotiating process. It includes over 6 hours of a Case Study & Mock Negotiation.

IP Valuation

How do you put a value on your intellectual property assets? Have you ever wondered whether you left money on the table? Has the other side ever suddenly lost interest in your offer? Move to the next level in negotiating your deals by applying valuation approaches that the experts use.

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In this interactive course, you will:

  • Learn the three primary IP valuation approaches and how and when to apply them.
  • Walk through the key steps and considerations in implementing a cost, market and income approach valuation and how to apply them.
  • Learn practical approaches for assessing risk and incorporating risk adjustments into an IP valuation.
  • Apply IP valuation to develop negotiating strategies and deal terms and how deal terms can be used to manage risk.

Strategic Licensing or Business Development

In the world of IP licensing, it is often very easy to think your own views are shared by the other side before you start negotiating, making it even more difficult to agree on the “terms” in the agreement. This highly interactive intensive three-day course focuses on IP licensing in the context of business development including consideration of legal issues, patent decisions and strategy, valuation, negotiation, and ethics. It provides an integrated view on licensing transactions/deals and allows attendees an opportunity to imagine the different hats worn in negotiating an agreement – all practiced in a safe learning environment using real-world agreements and examples. Developed and taught by world-class licensing experts, this course includes legal, valuation, and business specialists.

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Who Should Attend: This hands-on course was designed to provide advanced skills and tools for the experienced licensing executive in one or more of the following areas in licensing transactions/deals – IP including patent prosecution law (copyrights, trade secrets, know-how, and trademarks), technology transfer, business development, licensing agreements, and valuation. Attendees must have had at least three years of solid working knowledge in one or more areas of licensing transactions/deals (listed above).

It is also preferred if attendees have taken one of the following LES courses within the last three years:

  • IP and Licensing Basics 100
  • IP Business Basics 101

Outcomes
Attendees will:

  • Identify legal issues related to IP procurement, enforcement, and licensing transactions
  • Understand the role and interplay of the range of agreement provisions in a licensing agreement
  • Recognize the elements of a robust and actionable intellectual asset strategy
  • Interpret competitive data
  • Understand the different methods of IP valuations and when to use them
  • Conduct effective negotiations and understand the ethics of IP transactions.

Modules
This course contained the following modules:

  • Legal Issues in Patenting, Due Diligence, and Licensing 251
  • Intellectual Asset Strategy 252
  • Valuation 253
  • Ethics 254
  • Negotiation 255

CLP Exam Review Course

This one-day course provides an overview of the basics of intellectual property (IP) and licensing. It builds a practical understanding of core IP and licensing concepts from both the business and legal perspectives. Each topic, taught by both legal and business experts working as a team, is divided into five sections with examples, exercises, and interactions between instructors and fellow students. Topics include an introduction to IP, the basics of IP commercialization and licensing, determining reasonable license fees and royalty rates, managing risks, and a licensing case study.

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Who Should Attend
This course is designed for professionals involved in patenting, marketing, valuation, IP law, negotiation, and intellectual asset management.

It is strongly recommended that course attendees take IP & Licensing Basics: A One-Day Review and Advanced Course: IP Licensing for Business Development course and register for the CLP exam prior to taking this course.

The Eligibility Requirements for the CLP Exam can be found online in the Certified Licensing Professional Candidate Handbook and Study Guidelines and exam details. (NEED LINK)

Why You Should Attend
Earning the CLP credential establishes credibility among your colleagues, shows you understand and utilize the latest industry practices, recognizes your experience and qualifications, and demonstrates your commitment to professional development. *Professionals working in patenting, marketing, valuation, IP law, negotiation and intellectual asset management in more than 30 countries hold the CLP credential.
(*Source: http://www.licensingcertification.org/what-is-clp/)

Course Details
The course is divided into five domains:

Domain I:    Opportunity Assessment, Development and Valuation
Domain II:   Intellectual Property Protection
Domain III: Agreement Development and Drafting
Domain IV: Negotiation
Domain V:   Agreement Management

About Certified Licensing Professionals, Inc. and the CLP program
Since 2008, the Certified Licensing Professional (CLP) program has distinguished professionals working in the fields of licensing, business development and commercialization of intellectual property.