February 2012 Issue Highlights

• Reservation of Rights: Creative Commons Provides Uncommon Approach - Annemarie Meike discusses Creative Commons' unique business model and gives a preview of what to expect from Catherine Casserly, the company's CEO and Luncheon Speaker at this year's Winter Meeting in Anaheim. Read more.
• President's Message: Stirring Times for IP, Looking Ahead to 2012 - President Tom Filarski reflects on the past year and some noteworthy IP events and looks ahead at what 2012 holds for licensing, technology transfer, IP, and business development professionals across all sectors. Read more.
• Deborah Lickness: An Unconventional Path to Licensing - As Manager of IP Market Transactions at John Deere, Deborah Lickness was part of the recent creation of the company's new licensing group, and is an integral part of an organization-wide shift in how licensing is viewed at Deere. She shares her story in this unique interview. Read more.
• Where TTO Technology Listings Fail - Project scouts for TandemLaunch highlight the common ways that website licensing listings fail to connect the right people to the right licensing opportunities, and offer advice on improving TTO websites. Read more.
• 2012 IAM Articles to Feature LES Thought Leaders - Bill Elkington is heading an initiative to raise the profile of LES and the IP100 Executive Forum through a series of articles in IAM Magazine, featuring roundtable interviews with senior IP management professionals from IP-owning organizations. Read more.

Click here to read the full issue. Viewpoints is an LES members only resource, so please login for access.

PRIOR ISSUES

Click here to access prior issues. Viewpoints is an LES members only resource, so please login for access.