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IP Business Basics 101
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Upcoming Course:
March 13, 2020 | 9:00 am – 5:30 pm 
University of Michigan
Ann Arbor, MI
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IP Business Basics 101: The Business BridgeSM Course:  Making Money through IP Deals                     
An introduction to what IP is (and how it works) in the business world.

This one-day, deal-centric course has been designed by experienced License Executives Society (LES) (U.S.A. & Canada) executives for business and licensing professionals who are newer to the field in the United States and Canada. Whether it is a trademark, international brand, copyright, patent, know-how, trade secrets, or a combination of some/all of these, recent transactions and auctions have confirmed the value of IP in business. This course is interactive and built around real-world examples and small, hands-on, group exercises.

Who Should Attend
There is no prerequisite for the course. It is designed for people who develop, market, and manage (commercialize) creative, new solutions of all kinds, or who are interested in learning the basics of doing so. It shows you how valuable inventions and ideas can be in business, and how different forms of IP can be leveraged to create business value – money!

The key is having a diverse audience that includes entrepreneurs, scientists and engineers, private equity and venture capital investors, investment bankers, lawyers, graduate students, CPAs, various people from start-ups, and established companies of all sizes, non-profit tech transfer offices, law firms, valuation firms, business and law school professors,  professors in academic technical departments, and more. The diversity in the classroom enhances discussion and comprehension.

The course is taught by experienced business and legal licensing executives, who are all LES members and vetted instructors.

Course Details
The course is divided into the following activities:

  • A hands-on group exercise identifying trademarks, copyrights, and brands (using everyday consumer items)
  • A hands-on group exercise defining intangible concepts, invention disclosures, and elements of a patent
  • Review and analyze publicly available licensing agreement
  • An exercise to develop and use term sheets for intangibles and associated transactions
  • A discussion about determining value based on cost, income, and market approaches
  • A discussion about identifying elements of an intellectual asset strategy and how it supports business strategy
  • A discussion about recognizing types and obligations in fully executed non-disclosure agreements
  • A discussion about recognizing the role and value of trade secrets in certain technologies
  • An overview putting it all together and discussing why it matters

The course will not make you an expert, but you will learn how to recognize new elements of value in developing your business.

Course developed by Jeff Whittle, Hogan Lovells US, LLP and Ada Nielsen, Foodexus LLC.
Various course materials provided by ktMine and Mapwise.

©2015 Licensing Executives Society (LES) (U.S.A. & Canada), Inc


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