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LES MI Chapter: Leveraging Intellectual Property to Increase Business Value (Traverse City, MI)
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LES Michigan Chapter: Leveraging Intellectual Property to Increase Business Value (Traverse City, MI)

When: Thursday, September 21, 2017
4:00 pm - 8:00 p.m.
Where: Hagerty Center
715 E. Front St.
Traverse City, Michigan  49686
United States
Contact: Michael Fluhler, Partner of Fishman Stewart PLLC
(248) 594-0643

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Leveraging Intellectual Property to Increase Business Value

Panel Discussion and Networking


The Michigan Chapter of the Licensing Executives Society (LES) is pleased to present this distinguished panel of industry leaders for a discussion on leveraging intellectual property (IP) to increase business value. With success in certain industries (e.g., biotech and software) being almost three times more likely with IP than without it and with the patent premium alone being 22 percent, IP is crucial to the survivability and value of any business. This discussion will present perspectives on how to appropriately identify, utilize and license IP, how IP strategies are adapting to rapidly evolving technologies, and how this is impacting deal flow and valuation. Especially in light of the changing landscape for utility patents, the panel will uncover alternative deal structures as well as the best practices for leveraging all types of IP including design patents, copyrights, trade secrets, and know how. Whether your company is a startup or a global enterprise, appropriately leveraged IP is critical.


4:00 pm – 5:30 pm EST – Welcome Reception
5:30 pm – 7:00 pm EST – Panel Discussion
7:00 pm – 8:00 pm EST – Networking Reception
8:00 pm EST – After-event networking at Taproot Cider House (300 E. Front St., Traverse City, MI 49684)


Jamie Kemler
Vice President - Intellectual Property Business Strategy
Stryker Corporation


Jamie Kemler is the VP, Intellectual Property Business Strategy for Stryker Corporation.  He manages enterprise-wide IP business strategy including monetization activities, involvement in IP business development, and managing relationships with technology transfer and licensing/venture offices of targeted global universities and hospitals.  Jamie has been recognized as one of the World’s Leading IP Strategists by Intellectual Asset Magazine’s IAM Strategy 300. 


Bryce Pilz
Director of Licensing
University of Michigan, Tech Transfer

Bryce Pilz is the Director of Licensing for U-M Tech Transfer.  He supports the Licensing Staff in working with faculty from around campus to commercialize inventions created at U-M. Bryce works closely with partners from other entrepreneurship-related programs around campus to support technology venture creation and entrepreneurship at U-M. 

Bryce is co-chair of the University of Michigan Mobility Transformation Center’s Legal & Insurance Working Group and recently authored a major publication on autonomous and connected vehicles.

Bryce received his JD from Michigan Law in 2000 and his BS in mechanical engineering from the University of Michigan College of Engineering in 1997.


Skip Simms
Senior Vice President
Ann Arbor SPARK

Skip Simms joined Ann Arbor SPARK in 2006 as Director of Entrepreneurial Services and was its second employee. In 2011, he was named Senior Vice President. Skip oversees all the entrepreneurial activities including incubators, business accelerator programs, and all capital programs. 

He was the architect of the Michigan Pre-Seed Capital Fund co-investment program, the multiple microloan programs managed by SPARK, and the MI Innovation Equipment Depot. His newest initiative is the Michigan Angel Fund. 

Skip was a charter member of the Michigan Venture Capital Association and currently serves on their Board of Directors. He is a past board member of the New Enterprise Forum. You may have seen him at an entrepreneur event or program, as he is often asked to serve on panels or make presentations regarding start-up funding.

Jacob Manthei
Redi-Rock International and Rosetta Hardscapes

Jacob Manthei is the President of Redi-Rock International, a commercial grade retaining wall product specializing in tall gravity retaining walls and critical infrastructure walls. Redi-Rock International has over 130 licensees worldwide. He graduated from Arizona State University’s W.P. Carey School of Business with a degree in Marketing, Summa Cum Laude. Jacob is also a partner of MDC Contracting, Techniply, Rosetta Hardscapes, and Global Wood Solutions.  Jacob serves on the Orphan Helpers Northern Michigan chapter whose goal is to engage the community to help abused, abandoned, and incarcerated kids in Central America.


Michael Fluhler
Fishman Stewart PLLC


Michael Fluhler is a partner of Fishman Stewart PLLC and a registered patent attorney with extensive experience in strategically building, leveraging, and licensing intellectual property. Michael is co-chair of the LES Michigan Chapter, vice-chair of the LES Automotive and Aerospace Subsector, and leader of the LES Medical Device Subsector. Michael has also been recognized as one of the World’s Leading IP Strategists by Intellectual Asset Magazine’s IAM Strategy 300, a Rising Star in the top 2.5% of attorneys by Super Lawyers, and one of the top 30 Up and Coming Lawyers by Michigan Lawyers Weekly.


This event is generously sponsored by: 

Event Host:   Silver Sponsors: 


Please contact Michael Fluhler regarding additional sponsorship opportunities.


LES Member: $35.00
Non-Member: $45.00
LES Student Members: $20.00*

*Non-member students should contact Michael Fluhler, listed above, for a discount code to receive the student rate.  Without the discount code, the rate is $45.00 for students.


For information on directions and parking, please click on the link: https://www.nmc.edu/resources/hagerty-center/index.html.

Traverse City Hotels:

Park Place Hotel                Holiday Inn Resort West Bay Beach

Registrations are non-refundable, but substitutions will be accepted.  Contact Chapter Relations for assistance: (703) 234-4058.

Disability/Dietary Needs:
Requests for disability accommodations and special dietary needs should be submitted to the event contact listed at the top of the page, Michael Fluhler.

Photography Consent:
By registering for this event, you permit LES and its chapters to use photographs of you with or without your name and for any lawful purpose, including for example such purposes as publicity, illustration, advertising, and web content.


11130 Sunrise Valley Drive, Suite 350 Reston, VA 20191 Phone: 703-234-4058 Fax: 703-435-4390