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IP Business Basics 101
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IP Business Basics 101

When: Tuesday, May 9, 2017
8:00 am - 5:15 pm
Where: Willard InterContinental Hotel
1401 Pennsylvania Ave NW
Washington, District of Columbia  20004
United States
Contact: 703-234-4058

Online registration is closed.
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*This event is being held in conjunction with the LES 2017 Spring Meeting.

Registration Fees (USD)

$295.00 - LES Members and Future Members

$50.00 - Students

You may include this course with your
LES 2017 Spring Meeting registration here:

LES 2017 Spring Meeting

Matthew McNeill, Chief Innovation Officer of Rite-Hite Holding Corp.
Louise Levien, Exxon Mobil (ret.)

This one-day, deal-centric course has been designed by experienced Licensing Executives Society (LES) (U.S.A. & Canada) executives for business and licensing professionals who are newer to the field in the United States and Canada. Whether it is a trademark, international brand, copyright, patent, know-how, trade secrets, or a combination of some/all of these, recent transactions and auctions have confirmed the value of IP in business. This course is interactive and built around real-world examples and small, hands-on, group exercises.

Who Should Attend
There is no prerequisite for the course. It is designed for people who develop, market, and manage (commercialize) creative, new solutions of all kinds. It shows you how valuable inventions and ideas can be in business.

The key is having a diverse audience that includes entrepreneurs, scientists and engineers, private equity and venture capital investors, investment bankers, lawyers, graduate students, CPAs, various people from start-ups, and established companies of all sizes, non-profit tech transfer offices, law firms, valuation firms, business and law school professors, professors in academic technical departments, and more. The diversity in the classroom enhances discussion and comprehension.

Course Details
The course is divided into the following activities:

  1. A hands-on group exercise identifying trademarks, copyrights, and brands (using everyday consumer items)
  2. A hands-on group exercise defining intangible concepts, invention disclosures, and elements of a patent
  3. The review of a publicly available licensing agreement
  4. An exercise to develop and use term sheets for intangibles
  5. A discussion about determining value based on cost, income, and market approaches
  6. A discussion about identifying elements of an intellectual asset strategy and relationship to a term sheet
  7. A discussion about recognizing types and obligations in fully executed non-disclosure agreements
  8. A discussion about recognizing the role and value of trade secrets in certain technologies
  9. An overview putting it all together and discussing why it matters

The course will not make you an expert, but you will learn how to recognize new elements of value in developing your business.

A networking reception immediately follows the event, 5:15 - 7:00 p.m. and is included in your registration.

About the Instructors:

Matthew McNeill is Chief Innovation Officer, VP of IP, Technology & Strategic Alliances at RiteHite.  Matthew has overall responsibility for Innovation and Intellectual Property, including the licensing function, which has historically concentrated on in-licensing.  He is also concentrated on business development through seeking and acquiring technology for the company.  This can range from strategic supply agreements, to joint development, to IP licensing, to joint ventures to IP or corporate acquisition.  He has also led business development efforts in emerging technology space in which “ultra-patentes” (beyond patent) strategies had to be employed to secure sustainable competitive advantage.  Matthew has an undergraduate degree in Physics (Texas A&M) and a law degree (Boston College).



Louise Levien recently retired from ExxonMobil after a successful career in a diverse series of assignments in Upstream Research for over 30 years.  She has performed research in Petrophysics, Geologic Modeling, and Visualization, supervised diverse research programs and held several assignments in Planning and Analysis.  After working with IP from the business side of ExxonMobil for many years, Louise joined the ExxonMobil Upstream Research Center’s intellectual property and licensing group in 2007.  She is responsible for IP processes, the intellectual property aspects of agreements, and licensing transactions impacting ExxonMobil's upstream business.  She holds a ScB degree in Geological Sciences from Brown University and MS and PhD degrees in Geochemistry from Stony Brook University.  She is a Certified Licensing Professional.


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