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IP Business Basics 101
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IP Business Basics 101 - Wisconsin

When: Thursday, January 19, 2017
8:00 am - 5:15 pm
Where: UWM Innovation Accelerator
1225 Discovery Parkway
Wauwatosa, Wisconsin  53226
United States
Contact: Dana Whitley

Online registration is closed.
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Registration Fees (USD)
LES Members - $295.00
Professors - $150.00
Students - $50.00

Event space generously provided
by UWM Research Foundation

Promotional Discount:

Register for this program and Prior Art Search on Jan. 31, and receive a gift card.

Patent & Non-patent (Open) Literature Searching Short Course
January 31, 2017
1:00-4:00 p.m.

Prior Art Search Registration


Joe Miotke, Attorney, DeWitt Ross & Stevens S.C.

Ada C. Nielsen, CLP, Managing Director, The PeregrineMaven Group

Matthew McNeill, Chief Innovation Officer of Rite-Hite Holding Corp.

This one-day, deal-centric course has been designed by experienced Licensing Executives Society (LES) (U.S.A. & Canada) executives for business and licensing professionals who are newer to the field in the United States and Canada. Whether it is a trademark, international brand, copyright, patent, know-how, trade secrets, or a combination of some/all of these, recent transactions and auctions have confirmed the value of IP in business. This course is interactive and built around real-world examples and small, hands-on, group exercises.

Who Should Attend
There is no prerequisite for the course. It is designed for people who develop, market, and manage (commercialize) creative, new solutions of all kinds. It shows you how valuable inventions and ideas can be in business.


The key is having a diverse audience that includes entrepreneurs, scientists and engineers, private equity and venture capital investors, investment bankers, lawyers, graduate students, CPAs, various people from start-ups, and established companies of all sizes, non-profit tech transfer offices, law firms, valuation firms, business and law school professors, professors in academic technical departments, and more. The diversity in the classroom enhances discussion and comprehension.

Course Details
The course is divided into the following activities:

  1. A hands-on group exercise identifying trademarks, copyrights, and brands (using everyday consumer items)
  2. A hands-on group exercise defining intangible concepts, invention disclosures, and elements of a patent
  3. The review of a publicly available licensing agreement
  4. An exercise to develop and use term sheets for intangibles
  5. A discussion about determining value based on cost, income, and market approaches
  6. A discussion about identifying elements of an intellectual asset strategy and relationship to a term sheet
  7. A discussion about recognizing types and obligations in fully executed non-disclosure agreements
  8. A discussion about recognizing the role and value of trade secrets in certain technologies
  9. An overview putting it all together and discussing why it matters

The course will not make you an expert, but you will learn how to recognize new elements of value in developing your business.

A networking reception immediately follows the event, 5:15 - 7:00 p.m., and is included in your registration.

About the Instructors:

Matthew McNeill is a member of the LES Board of Directors, and serves as the organization's Director of Educaiton. He is also the Chief Innovation Officer, VP of IP, Technology & Strategic Alliances at Rite-Hite HOldings Corp. in Milwaukee, Wisconsin. Matthew has overall responsibility for Innovation and Intellectual Property, including the licensing function, which has historically concentrated on in-licensing. He is also concentrated on business development through seeking and acquiring technology for the company. This can range from strategic supply agreements, to joint development, to IP licensing, to joint ventures to IP or corporate acquisition. He has also led business development efforts in emerging technology space in which “ultra-patentes” (beyond patent) strategies had to be employed to secure sustainable competitive advantage.

Matthew has an undergraduate degree in Physics (Texas A&M) and a law degree (Boston College).

Joe Miotke is a patent litigator and licensed patent attorney with intellectual property experience in patent, trademark, copyright, and trade secret matters. As described in the IAM Patent 1000,  “Joseph Miotke is the gold standard. His understanding of the subject matter is faultless. He is proactive and gives practical advice. Most importantly, he is sensitive to the resources and purse strings of the company. He is very popular. One client confides: ‘Joe is the best counsel we have ever worked with. He has a comprehensive knowledge of the market, and advocates strategic management and monetization – something many firms have not yet grasped.’”

Prior to joining DeWitt, Joe founded Wisconsin’s first law firm, and among the first in the United States, focused upon Intellectual Property monetization as well as offering a full array of IP services.  His uniquely diverse background, combining patent litigation, patent prosecution, intellectual property transactions, and intellectual property monetization, enables him to advise clients with a complete perspective of the IP landscape.

Ada C. Nielsen, CLP, created The PeregrineMaven Group to commercialize inventions, & improve profitability of established businesses, products & services,

As an advisor to Renuvix LLC, (a company organized manufacturing a green chemical that is 100% biodegradable with no Volatile Organic Compounds), she is helping them create and implement a plan to raise money to build a plant and market the chemical to international markets.

This is based on her strong track record in leading & closing significant commercial transactions, & developing new products & new businesses. She has commercialized dozens of inventions & created new ventures in chemicals, materials & energy – as well as in other market areas. She also monetizes non-strategic inventions & projects and brokers patent sales.

She has been successful working for major companies (such as Amoco. BP, Nalco Chemical Company & Chemical Waste Management), in business development, sales & marketing - measured by commercial success & an improved bottom line. This included scale-up, meeting regulatory requirements, developing/managing intellectual property strategies, leading corporate strategy development, creating sales force training, & often closing the first deals around a new chemical or polymer.

She is on the Board of Association for Corporate Growth Chicago & is Chapter Chair for LES Wisconsin and belongs to the American Society of Mechanical Engineers, the Association of University Technology Managers, the Society of Petroleum Engineers, and the Wisconsin Intellectual Property Association. She has been named a Top International IP Strategist for 5 years in a row (IAM Magazine).

She earned an A.B. in chemistry from Wellesley College, an M.B.A. in finance & marketing from the University of Chicago Booth Graduate School of Business, & studied theoretical physical chemistry in graduate programs at Tulane University & Dartmouth College. She is a Certified Licensing Professional.


Cancellations are non-refundable after January 17.  Substitutions are accepted.  Contact Dana Whitley at (703) 234-4054 for assistance.


Disability/Dietary Needs
Requests for ADA accommodations and special dietary needs should be submitted to the event contact listed at the top of the page. 


Photography Consent
By registering for this event, you permit LES and its chapters to use photographs of you with or without your name and for any lawful purpose, including for example such purposes as publicity, illustration, advertising, and web content.



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