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IP Business Basics 101
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IP Business Basics 101

5/4/2015 to 5/7/2015
When: Thursday, May 7, 2015
8:00 am - 5:00 pm
Where: BizStarts Milwaukee
1555 N Rivercenter Dr #210
Milwaukee, Wisconsin  53212
United States

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IP Business Basics 101

The Business BridgeSM Course: Making Money through IP Deals

An Introduction to What and How IP Works for Business

Thursday, May 7, 2015
8:00 AM - 5:00 PM: IP Business Basics 101
5:15 PM - 7:00 PM: Reception

BizStarts Milwaukee
1555 N Rivercenter Dr #210
Milwaukee, WI 53212

Lydie Hudson, MapWise Software, LLC
Matthew McNeill, Rite-Hite Holding Corporation
Joe Miotke, DeWitt Ross & Stevens SC
Ada Nielsen, Foodexus LLC

This new, one-day, deal-centric course has been designed by experienced LES executives for business and licensing (newer to the field) professionals in USA & Canada.  Whether it is a trademark, international brand, copyright, patent, knowhow, trade secrets or a combination of some/all of these, recent transactions and auctions have confirmed the value of IP in business. This course is interactive and built around real-world examples and small group hands-on exercises.

Who Should Attend
There is no prerequisite for the course. It is designed for people who develop, market and manage (commercialize) creative, new solutions of all kinds. It shows you how valuable inventions and ideas work in business.

The key is having a diverse audience that includes entrepreneurs, scientists and engineers, private equity and venture capital investors, investment bankers, lawyers, graduate students, CPAs, various people from start-ups and established companies of all sizes, non-profit tech transfer offices, law firms, valuation firms, business and law school professors, professors in academic technical departments, etc.. The diversity in our classroom enhances discussion and comprehension.

The course is taught by experienced business and legal licensing executives, all LES members and vetted instructors.

Course Details
The course is divided into the following topic areas:

  1. Group hands-on exercise identifying trademarks, copyrights, and brands (using every day consumer items)
  2. Group hands-on exercise defining intangible concepts, invention disclosures and elements of a patent
  3. Reviewing a publicly available licensing agreement
  4. Developing and using term sheets for intangibles
  5. Determining value based on cost, income, and market approaches
  6. Identifying elements of an intellectual asset strategy and relationship to a term sheet
  7. Recognizing types and obligations  in fully executed non-disclosure agreements
  8. Recognizing the role and value of trade secrets in certain technologies
  9. Putting it all together, here’s why it matters

The course will not make you an expert, but you will learn how to recognize new elements of value in developing your business. 

$250 Members & Non-Members
$125 Professors 
$50 Graduate Students

Registration fee includes the IP Business Basics 101 course and Around the World Reception

Around the World Reception Only
$10 Members & Non-Members

Course developed by Jeff Whittle, Bracewell & Giuliani and Ada Nielsen, Foodexus LLC.
Various course materials provided by ktMine and Mapwise.

©2014 Licensing Executives Society (USA and Canada)

This event will also be offered April 29, 2015 in Madison.


11130 Sunrise Valley Drive, Suite 350 Reston, VA 20191 Phone: 703-234-4058 Fax: 703-435-4390