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IP Business Basics 101
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IP Business Basics 101

When: Tuesday, April 21, 2015
8:00 AM - 5:30 PM
Where: BP Helios Plaza
201 Helios Way
Houston, Texas  77079
United States

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IP Business Basics 101

The Business BridgeSM Course: Making Money through IP Deals
An Introduction to What and How IP Works for Business

Tuesday, April 21, 2015
8:00 AM - 5:30 PM
Class followed by a networking reception at a nearby venue
5:30 PM - 8:00 PM (Separate Registration Required)

Helios Plaza
201 Helios Way
Houston, TX 77079

The course is taught by experienced business and legal licensing executives, all LES members and vetted instructors.
Ada Nielsen, CEO, Foodexus, former LES President
Jeffrey Whittle, Partner and Head of Technology & IP Section, Bracewell & Giuliani, current LES President-elect
John Somich, BP
Brian O’Shaughnessy, RatnerPrestia

This new, one-day, deal-centric course has been designed by experienced LES executives for business and licensing (newer to the field) professionals in USA & Canada.  Whether it is a trademark, international brand, copyright, patent, knowhow, trade secrets or a combination of some/all of these, recent transactions and auctions have confirmed the value of IP in business. This course is interactive and built around real-world examples and small group hands-on exercises. 

There is no prerequisite for the course. It is designed for people who develop, market and manage (commercialize) creative, new solutions of all kinds. It shows you how valuable inventions and ideas work in business.

The key is having a diverse audience that includes entrepreneurs, scientists and engineers, private equity and venture capital investors, investment bankers, lawyers, graduate students, CPAs, various people from start-ups and established companies of all sizes, non-profit tech transfer offices, law firms, valuation firms, business and law school professors, professors in academic technical departments, etc.. The diversity in our classroom enhances discussion and comprehension.

The course is divided into the following topic areas:
1. Group hands-on exercise identifying trademarks, copyrights, and brands (using every day consumer items)
2. Group hands-on exercise defining intangible concepts, invention disclosures and elements of a patent
3. Reviewing a publicly available licensing agreement
4. Developing and using term sheets for intangibles
5. Determining value based on cost, income, and market approaches
6. Identifying elements of an intellectual asset strategy and relationship to a term sheet
7. Recognizing types and obligations  in fully executed non-disclosure agreements
8. Recognizing the role and value of trade secrets in certain technologies
9. Putting it all together, here’s why it matters

The course will not make you an expert, but you will learn how to recognize new elements of value in developing your business.

7.0 hours of Texas CLE credit approved

Early, by April 6, 2015
$195 Members & Non-Members
$125 Professors
$ 35 Graduate Students

After April 6 and onsite
$245 Members & Non-Members
$150 Professors
$ 50 Graduate Students

Course developed by Jeff Whittle, Bracewell & Giuliani and Ada Nielsen, Foodexus LLC.
Various course materials provided by ktMine and Mapwise.
©2015 Licensing Executives Society (USA and Canada), Inc.


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