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IP Business Basics - Ann Arbor, MI
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IP Business Basics, University of Michigan, Ann Arbor

 Export to Your Calendar 3/13/2020
When: Friday, March 13, 2020
9:00 am - 5:30 pm
Where: Map this event »
University of Michigan
Ann Arbor, Michigan 
United States
Contact: Mark Keagle

Online registration is available until: 3/13/2020
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IP Business Basics

Whether it is a trademark, international brand, copyright, patent, know-how, trade secrets, or a combination of some/all of these, recent transactions and auctions have confirmed the value of IP in business.This one-day, deal-centric course has been designed by experienced Licensing Executives Society (LES) (U.S.A. & Canada) executives for business and licensing professionals who are newer to the field in the United States and Canada.  Whether it is a trademark, international brand, copyright, patent, know-how, trade secrets, or a combination of some/all of these, recent transactions and auctions have confirmed the value of IP in business. This course is interactive and built around real-world examples and small, hands-on, group exercises. 

This Course Will Include the Following

  • Identifying trademarks, copyrights, and brands (using everyday consumer items)
  • Defining intangible concepts, invention disclosures, and elements of a patent
  • A review of a publicly available licensing agreement--an exercise to develop and use term sheets for intangibles
  • Determining value-based cost, income, and market approaches
  • Identifying elements of an intellectual asset strategy and relationship to a term sheet
  • Recognizing types and obligations in fully executed non-disclosure agreements
  • Recognizing the role and value of trade secrets in certain technologies
  • An overview putting it all together and discussing why it matters

Who Should Attend

  • Business and law school professors
  • CPAs
  • Engineers
  • Entrepreneurs
  • Established companies of all sizes
  • Investment bankers
  • Law firms
  • Non-profit tech transfer offices
  • People from from startups
  • People who develop, market, and manage lawyers, graduate students
  • Private equity
  • Professors in academic technical departments
  • Scientists
  • Valuation firms
  • Venture capital investors

Course Objectives

  • Learn how to recognize new elements of value in developing your business.

One-Day Course, March 13, 2020


$295.00 - Member

$350.00 - Non-Member 

$195.00 - Students 

CLE Information

Total Minutes: 465 minutes

7.75 CLE credits for 60 minute CLE hours*

9.3 CLE credits for 50 minute CLE hours*

*Note: LES is an approved MCLE/CLE provider by the State Bars of California and Pennsylvania. LES applies to additional states when possible.


All registration cancellation and refund requests must be made in writing no later than 30 days from the start of the education session. A refund of all fees, minus a $150 administration fee, will be given for cancellations received by February 13, 2020. No refunds will be granted for requests postmarked after 30 days out from the start of the education session.

Submit all requests to LES Education Registration via email at education@les.org. LES regrets that refunds will not be given for no-shows. All requests for exceptions to the cancellation/refund policy must be submitted in writing by the registrant with appropriate documentation no later than 30 days prior to the start of the session. After that time, no refund considerations will be made.

A transfer of your full registration to another individual is permitted prior to the conference by submitting written request to education@les.org. Onsite transfers must be accompanied by proof of the original confirmation letter. The individual submitting the transfer request is responsible for all financial obligations (any balance due) associated with that substitution. Funds from this program cannot be transferred to another education session without prior management approval.


By registering for this event, you permit LES to use photographs of you with or without your name and for any lawful purpose, including for example such purposes as publicity, illustration, advertising, and web content.


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