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VPC Webinar: Data Licensing, Monetization, and Valuation: Common Pitfalls and How to Avoid Them
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Valuation and Pricing Committee: Data Licensing, Monetization, and Valuation: Common Pitfalls and How to Avoid Them

When: Tuesday, August 27, 2019
2:00-3:00 PM Eastern
United States
Contact: Susan Houchins

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Valuation and Pricing Committee Webinar


Data Licensing, Monetization, and Valuation: 

Common Pitfalls and How to Avoid Them


Tuesday, August 27, 2019

2:00-3:00 PM Eastern

1:00-2:00 PM Central

12:00-1:00 PM Mountain

11:00 AM - 12:00 PM Pacific



More and more companies are launching data-focused businesses. But few have achieved significant financial success. Data monetization, as a means to generate growth and create value for customers and the business using data and analytics, is still in its early days. This begs the question on how to seize this fast-growing market and transform your data into profits without violating the laws and consumer trust. The Valuation and Pricing Committee of Licensing Executives Society (USA and Canada) cordially invite you to a webinar panel discussion to learn the common pitfalls in data licensing, monetization, and valuation and how to avoid them.


Nick Baciu, Director, Ocean Tomo, LLC

Nick is a Director in Ocean Tomo’s Valuation practice in San Francisco, California. The practice area appraises intellectual property for acquisitions and divestitures, bankruptcy and restructuring, establishment of intellectual property monetization strategies including licensing, mergers and joint venture/partnership formations, litigation support, and financial reporting and tax matters. Mr. Baciu is also the current Chair of the Valuation & Pricing Committee of the Licensing Executives Society (LES).  Prior to joining the Valuation practice, Mr. Baciu was a Director in Ocean Tomo’s Expert Testimony practice where he quantified economic damages arising from intellectual property disputes as well as provided other general litigation support. 


Michael Collette, Chief Executive Officer, Dativa

Michael Collette is a highly experienced startup CEO with domain expertise in media, media technology, and data-driven businesses.  He is currently CEO of Dativa, a data-centric professional services company.   Previously, he was the CEO of Cognitive Networks, the market leading pioneer of Smart TV data.   While at Cognitive, Michael played a leading role developing the market for granular TV data - thereby disrupting and enhancing long-entrenched incumbents such as Nielsen.   Cognitive was sold to Vizio in 2015.   Dativa provides data strategy, data monetization, data engineering and data science services to market leading companies in media and automotive markets.

Greg Campanella, Practice Leader, Managing Director, Ocean Tomo, LLC

Gregory Campanella is responsible for leading Ocean Tomo’s Management Services Group; and he is a partner in the Valuation Practice. Mr. Campanella’s work is focused on the valuation of intangible assets and intellectual property for mergers & acquisitions, debt financing, bankruptcy, restructuring, monetization, joint venture and partnership formation, litigation support and financial and tax reporting.

Xiaoyan Zhang, Counsel, Reed Smith LLP

Xiaoyan advises clients on complex technology and M&A transactions involving IP and data, and counsels clients on privacy and cybersecurity compliance in the US, EU, and China. She has negotiated a large volume of technology agreements, including software, cloud, patent, and data licensing agreements for clients in various industries. Her privacy practice focuses on supporting data-oriented M&A transactions by conducting privacy due-diligence and negotiating reps & warranties on data, and counseling clients on global privacy and cybersecurity compliance issues. Prior to joining Reed Smith, Xiaoyan was with several international law firms in New York City, Hong Kong and Shanghai.


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