Cloud Service & Software
Data and CyberSecurity Subcommittees
Now that we are hand tied with GDPR - how do we win business?
Tuesday August 6, 2019
12:00 pm - 1:00 pm Eastern Time
11:00 am- 12:00 pm Central Time
10:00 am- 11:00 am Mountain Time
9:00 am - 10:00 am PacificTime
We will provide practical guidance for businesses navigating the murky waters of outbound lead generation in a post-GDPR world. We take a look at:
- Lead capture: are public sources OK?
- Third party data: can it be relied on?
- Legal grounds: consent or legitimate interests or both?
- Transparency: who provides notice and what should it say?
- Minimising compliance risk: what steps should businesses be taking?
- Outsourcing lead generation: what should the contract say?
Attendees will come away with:
Practical understanding of:
- Dos and don'ts for leads' generation since the GDPR
- Legal grounds to process European personal information
- What companies should do to be GDPR compliant
Mark Webber, Fieldfisher, Partner
Mark is a leading EU privacy and technology specialists based full time in Silicon Valley. His daily workload focusses on data regulation and EU technology transactions (particularly those with a disruptive component).
For 20 years he has been advising clients selling and buying technology and on the regulations that may impact these sales and solutions. He has particular expertise where cloud, digital and online technologies converge and leverage data in order to deliver value. Mark spends a lot of time helping US business understand and grow in European markets. He negotiates deals, helps explain regulations and works to explain compliance in order to reduce friction in the contracting process.
Mark is a technology industry insider acting primarily for high-growth or large tech sector businesses. He is a regular speaker at key privacy and technology industry events (such the ACC IT Privacy & e-Commerce Committee, RSA Security Conference, DataGuidance, TrustArc and OneTrust). He is also a member of the International Association of Privacy Professionals (IAPP) training faculty and holds and regularly trains the CIPP(e) European data certification. He co-authored the UK chapter of Global Security and Privacy Law published by Wolters Kluwer.
Eldon Takitimu, Fieldfisher, Partner
Eldon specializes in the area of privacy, security and information law and provides strategic and tactical advice on the full range of information related issues affecting businesses.
Eldon advises to a wide range of businesses across the telecommunications, advertising, retail, cloud technologies, media, public, local government and financial services sectors.
He provides commercially-focused and pragmatic advice to international organisations helping them with large scale GDPR compliance projects, data export solutions (including BCR), breach management, cookie compliance, privacy impact assessments, privacy by design, user rights, internal and external facing policy reviews and commercial negotiations.
Eldon is admitted as a Barrister and Solicitor of the High Court of New Zealand but has spent the majority of his career practising in London before moving to the Bay Area.
LES Members Price: FREE