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LES SF Chapter: Data Licensing, Valuation & Monetization: Common Pitfalls and How to Avoid Them
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LES San Francisco Chapter: Data Licensing, Valuation & Monetization: Common Pitfalls and How to Avoid Them

When: Wednesday, April 24th
6:00 PM – 8:00 PM
Where: Reed Smith - San Francisco Office
101 Second Street, Suite 1800
San Francisco, California  94105
United States
Contact: Justin Lewis

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Data Licensing, Valuation & Monetization: Common Pitfalls and How to Avoid Them

Panel Discussion & Networking

Wednesday, April 24, 2019
6:00-8:00 PM






Reed Smith - San Francisco Office
101 Second Street, Suite 1800
San Francisco, CA 94105

Parking and Directions:
Priority Parking at 85 2nd St.
Address: 85 2nd Street, San Francisco (Enter at 590 Mission St)
Phone: 415.777.4042
Hours: Mon‐Fri, 6am‐9pm




More and more companies are launching data-focused businesses. But few have achieved significant financial success. Data monetization, as a means to generate growth and create value for customers and the business using data and analytics, is still in its early days. This begs the question on how to seize this fast-growing market and transform your data into profits without violating the laws and consumer trust. Reed Smith’s Tech Talk series and Licensing Executives Society (USA and Canada) cordially invite you to a panel discussion to learn the common pitfalls in data licensing, monetarization, and valuation and how to avoid them.


Xiaoyan Zhang

Xiaoyan Zhang is a counsel at Reed Smith’s IP, Tech, and Data Group in San Francisco. She advises clients on complex technology and M&A transactions involving data and IP, and counsels clients on global privacy and cybersecurity compliance, including the GDPR, CCPA, and China’s Cybersecurity Law. She has negotiated a large volume of technology agreements, including software, cloud, and data licensing agreements for clients in various industries. Her privacy practice also focuses on supporting data-oriented M&A transactions by conducting privacy due-diligence and negotiating reps & warranties on data. Prior to joining Reed Smith, Xiaoyan was with several international law firms in New York City, Hong Kong and Shanghai. Xiaoyan holds an advanced degree in Computer Science. Prior to obtaining her J.D., cum laude, from the Georgetown University Law Center, she worked as a software consultant/Certified Information Security Systems Professional (CISSP) with Computer Associates and HSBC in the United States, handling all aspects of computer systems, including coding, architecture design and testing/ethical hacking. Xiaoyan is a frequent speaker and author on IP, cybersecurity and privacy-related issues. She has presented before Euromoney, the Licensing Executives Society International (LESI), American Chamber of Commerce (Shanghai), European Union Chamber of Commerce in China, Hong Kong Science and Technology Parks, Thomson Reuters Legal, and elsewhere. She has been published by The Recorder, Law 360, New York Law Journal, Pratt’s Privacy & Cybersecurity Law Report, The IAPP Privacy Advisor, Lexology, Computer Law and Security Review, and Inside Counsel, and interviewed by Politico, Wall Street Journal and Bloomberg BNA on cybersecurity issues. She has been selected as an “LMG Rising Star” by the Experts Guide (2015–2018).

Michael Collette

Michael Collette is a highly experienced startup CEO with domain expertise in media, media technology, and data-driven businesses. He is currently CEO of Dativa, a data-centric professional services company. Previously, he was the CEO of Cognitive Networks, the market leading pioneer of Smart TV data. While at Cognitive, Michael played a leading role developing the market for granular TV data - thereby disrupting and enhancing long-entrenched incumbents such as Nielsen. Cognitive was sold to Vizio in 2015. Dativa provides data strategy, data monetization, data engineering and data science services to market leading companies in media and automotive markets.

Gregory Campanella

Gregory Campanella is responsible for leading Ocean Tomo’s Management Services Group; and he is a partner in the Valuation Practice. Mr. Campanella’s work is focused on the valuation of intangible assets and intellectual property for mergers & acquisitions, debt financing, bankruptcy, restructuring, monetization, joint venture and partnership formation, litigation support and financial and tax reporting.

Greg has provided valuation, transaction and financial advisory assistance to technology centric firms for more than 20 years; and during that time, he has performed hundreds of valuations in a wide range of industries including internet, telecommunications, media and entertainment, gaming, software, SaaS, semiconductor, data-storage, life sciences, healthcare, aerospace & defense, manufacturing, and retail.
Greg has significant experience performing business enterprise valuations, including the valuation of control and minority equity interests, debt instruments, and the valuation of complex financial instruments. He also has significant experience with the valuation of intangible assets including patents, trademarks and tradenames, copyrights, hardware and software technologies, life-science technology programs, customer lists, customer contracts, covenants not to compete and other intellectual property assets.

Greg’s experience also includes public and private company transaction advisory services including fairness opinions and buy and sell-side transaction support for technology, life science, healthcare, media and entertainment, and gaming companies.
Before joining Ocean Tomo, Greg has led various regional practices at firms like Grant Thornton, Alvarez & Marsal, and Ernst & Young.
Greg earned his bachelor’s degree in quantitative economics from the University of California, San Diego, his Juris Doctor from Loyola University of Chicago and his master’s degree in business administration with concentrations in accounting and finance from the University of Southern California.

Justin Lewis 

Justin Lewis is an experienced expert who has testified in both federal and state court. He is a Managing Director in Ocean Tomo’s Expert Services practice and leads the firm’s San Francisco office, Risk Management and License Compliance practices. Mr. Lewis’ over 20 years of consulting experience includes the analysis and quantification of economic damages arising from patent, trademark, trade secrets, copyright infringement & breach of contract in over a hundred matters. He has a solid understanding of the financial issues and theories related to intellectual property and breach of contract litigation from discovery to trial.

In addition to his experience in intellectual property matters, Mr. Lewis performed audits for two years with a big five accounting firm of the financial statements for both private and public companies. He is an experienced forensic accountant, conducting investigations in securities litigation matters including matters involving fortune 500 companies. Mr. Lewis is a regular speaker on financial issues and has taught masters level courses in intellectual property valuation and risk management.

Mr. Lewis is a Certified Public Accountant in California, Certified Valuation Analyst, Certified in Financial Forensics and holds a BS in Business/Economics with an emphasis in accounting from University of California, Santa Barbara.


Before April 22nd
Members: $40.00
Student: $25.00


After April 22nd and onsite
Members: $50.00
Nonmembers: $55.00 
Student: $35.00 

This event is generously sponsored by:




The San Francisco Chapter uses online registration for members and non-members. Members should login to the registration page with their LES online account.

A $5.00 cancellation fee is applied to all refunds.  Cancellations are non-refundable after April 22nd. Substitutions are accepted. Contact LES at (703) 234-4058 for assistance.

Disability/Dietary Needs
Requests for ADA accommodations and special dietary needs should be submitted to the event contact listed at the top of the page.

Photography Consent
By registering for this event, you permit LES and its chapters to use photographs of you with or without your name and for any lawful purpose, including for example such purposes as publicity, illustration, advertising, and web content.


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