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The 2010 IP100 Executive Forum Program
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The IP100 Executive ForumThe 2010 IP100 Executive Forum
February 8-10, 2010
The Arizona Biltmore in Phoenix


Meeting Home Program Speakers Summary Report

IP100 Executive Forum Program

Defining the Strategic Role of IP in a Changing Economy
The IP100 Executive Forum is a unique and exclusive gathering of senior executives charged with IP decision-making responsibilities within their organizations. Speakers and attendees will represent experienced, management-level professionals from various types of organizations of all sizes and industries.

Each one-hour panel discussion will be followed by a one-hour facilitated roundtable session where the focus will be on peer-to-peer interactions, thought-provoking discussions and valuable take-aways to implement and integrate immediately into your organization.

DAY ONE: MONDAY, FEBRUARY 8th

10:00am – 11:00am Registration
11:00am – 11:15am Welcome Remarks
11:15am – 12:30pm Luncheon & Keynote Speaker Ralph Eckardt, Author, The Invisible Edge
12:30pm – 12:45pm Introduction of Advisory Board and Hot Topics
12:45pm – 1:45pm PANEL #1: Game-Changing IP Strategy and Organizational Alignment That Lead to the Right Deal Pipeline
This session will discuss:
  • How do you set and evolve your IP strategy?
  • How can you ensure your IP strategy is aligned with your business and organizational strategies?
  • What’s the best way to navigate those cultural and organizational dynamics that are either helping or hindering the process?
  • How can you create short-term value while surviving the long-term vision?
  • What are the mechanisms and processes for changing the culture within your organization?
  • How do you use your IP to protect business interests vs. monetization? And can you do both?

Moderator:
Pamela Cox, Partner, MARSHALL GERSTEIN & BORUN LLP
Speakers:
William Krovatin, Counsel, MERCK & CO., INC.
Scott McDonald, General Counsel, IP Development and Management, MARS INC.
Craig Miller, Chief Executive Officer, ASSOCIATION FOR CORPORATE GROWTH CHICAGO
Tom Reeves, VP, Business Development & Licensing, IBM

1:45pm – 2:00pm Break to Roundtables
2:00pm – 3:00pm TOPIC #1 BREAK-OUT ROUNDTABLE DISCUSSIONS
3:00pm – 3:30pm Networking Refreshment Break
3:30pm – 4:30pm PANEL #2: Best Practices in Deal Structure and Valuation in IP Acquisitions, Technology Out-Licensing, IP Sales and Joint Development Deals
This session will discuss:
  • How can you value IP in acquisitions and in-licensing, including early-stage technologies?
  • What are some practical examples of how IP has been valued in joint development situations?
  • How do you value IP when shutting down a project, downsizing an organization or outsourcing? And what are some IP value capture techniques?
  • How do you ensure proper revenue recognition, which follows GAAP rules? And how do you take it into account when structuring or negotiating an IP transaction?

Moderator:
Daniel McGavok, VP, IP Practice Leader, CHARLES RIVER ASSOCIATES
Speakers:
William Majarian, Vice President, Corporate Intellectual Property – US, GLAXOSMITHKLINE
Joe Beyers, Chairman & CEO, AMBATURE
Nelson Levy, Chairman and CEO, CORETECHS CORPORATION & Former President, FUJISAWA
Chip Murray, Managing Director, IA & Licensing, DUPONT

4:30pm – 4:45pm Break to Roundtables
4:45pm – 5:45pm TOPIC #2 BREAK-OUT ROUNDTABLE DISCUSSIONS
5:45pm – 6:00pm Day One Summary and Closing Remarks
6:30pm – 7:30pm Cocktail Reception
7:30pm – 9:30pm Dinner

DAY TWO: TUESDAY, FEBRUARY 9th

8:00am – 9:00am Networking Breakfast
9:00am – 10:00am Welcome and Day One Recap
Richard Razgaitis, Senior Advisor, Charles River Associates
10:00am – 11:00am PANEL #3: Business Defense Strategies to Deal with Patent Assertions, NPEs and Potential or Real Litigation
This session will discuss:
  • How do you create an effective process for handling patent assertions to prevent escalation?
  • If facing litigation, how do you estimate potential damages payments?
  • What’s the best way to value IP in litigation and set the right expectations?
  • What has been proven to be the most effective way to protect your organization from NPEs? Is patent validity challenge or reexamination a good tool?

Moderator:
Mr. Richard A. Baker Jr., Director of IP Licensing, 3COM CORPORATIONSpeakers:
James Skippen, President & CEO, WI-LAN
Stephen McGrath, Senior Attorney-Patent Litigation, MICROSOFT
Katharine Ku, Director, Office of Technology Licensing, STANFORD UNIVERSITY
T. Rao Coca, Senior Director, Portfolio Development, Licensing & Litigation, NVIDIA CORPORATION

11:00am – 11:15am Break to Roundtables
11:15am – 12:15pm TOPIC #3 BREAK-OUT ROUNDTABLE DISCUSSIONS
12:15pm – 1:30pm Networking Lunch
1:30pm – 2:00pm Summary and Closing Remarks
2:00pm – 5:00pm IP Due Diligence in M&A (Optional Workshop)
6:00pm – 7:30pm Cocktails & Dinner

DAY THREE: WEDNESDAY, FEBRUARY 10th (OPTIONAL)

12:00pm – 5:00pm Golf Outing (included in registration fee)
Arizona Biltmore Country Club