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Best Practices in Licensing: Developing, Negotiating & Executing Transactions
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(Formerly Best Practices in Licensing & Technology Transfer)

This two-day, interactive course delivers core knowledge and practical guidance on what works and what doesn't when developing, negotiating and executing licensing transactions. Taught by practitioners who draw upon their extensive real-world experiences, this course equips attendees with useful and practical tools that they can immediately apply, including structuring and negotiating transactions component built on practical experience from actual licensing deals. Specific take-aways for the course attendees include being able to: master IP fundamentals; establish material terms of a license agreement; structure financial terms and considerations; leverage arbitration and alternative dispute resolution; manage key issues in multi-national licensing; drive deal negotiations to a close in a positive manner; establish a principled approach; and understand key legal issues and trends to be more effective in your transactions.

Who Should Attend
There is no prerequisite to attend this course, although it is suggested that course attendees have a few years of licensing experience or have taken either IP & Licensing Basics: A One Day Review, or IP Business Basics 101. This course is designed for business development, legal, and technical professionals new to day-to-day management responsibilities of leveraging intellectual property assets as well as those with a few years of IP transactional experience seeking to enhance the breadth of their skills.

Why You Should Attend
By attending this course, you will learn how to:

  • Master the Fundamentals of Patents, Copyrights, Trademarks and Trade Secrets in the Context of Daily Business Life and IP Transactions
  • Analyze and Most Effectively Establish the Material Terms of a License Agreement
  • Structure Critical Financial Terms and Considerations in a License
  • Skillfully Navigate Industry-University Collaborations and Agreements
  • Identify, Evaluate, and Execute Licensing or Acquisition Opportunities Aligned with Your Company's Strategic Vision
  • Examine the Pros and Cons of Arbitration and Alternative Dispute Resolution
  • Manage Key Issues and Clauses in Multi-National Licensing and Acquisition
  • Drive Deal Negotiations to a Close in a Positive and Productive Manner
  • Understand Key Legal Issues and Trends to be More Effective in Your Licensing Transactions
  • Establish an Ethical Approach to Technology Transactions and Interpersonal Dealings

Course Details
The course covers the following topics:

  • Building Up and On Your IP Foundation
  • Anatomy of a License Agreement  (Part 1)
  • Anatomy of a License Agreement – Exploring More Strategic Clauses In View of Litigation and Caselaw Issues for Licensing (Part 2)
  • Everything You Need to Know About IP Valuation Theory & Practice
  • Pharma-University Relationships, Regulatory and Government Issues in Licensing
  • Exploring Key Issues & Clauses in Multi-National IP Licensing & Acquisition: Avoiding Pitfalls In International Licensing
  • Software Licensing, Open Source Licenses and Cloud Computing Issues
  • A Strategic Approach to Identifying, Evaluating, & Executing IP Licensing & Acquisition Deals, Alliances and Joint Venture Agreements
  • Gaining the Skills & Knowledge You Need to Productively Negotiate & Close Deals
  • Ethics for the Negotiator