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LES Atlanta Chapter March Event
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LES Atlanta Chapter March Event: Using Brand Licensing and the LASSO Method to Make Your Business Expand, Grow, & Thrive

When: Wednesday, March 14, 2018
7:30 - 9:00 a.m.
Where: Finnegan, Henderson, Farabow, Garrett & Dunner, LLP
271 17th Street, NW Suite 1400
Atlanta, Georgia  30363-6209
United States
Contact: Stephen Kabakoff
(404) 653-6477

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LES Atlanta Chapter March Event

Using Brand Licensing and the LASSO Method to Make Your Business Expand, Grow, & Thrive

Expert Presentation and Breakfast co-sponsored by the IP Section of State Bar of Georgia



Wednesday, March 14 

7:30 - 9:00 a.m.


Finnegan, Henderson, Farabow, Garrett & Dunner, LLP
271 17th Street, NW, Suite 1400
Atlanta, GA  30363-6209


The venue will take place in the BB&T Building in Atlantic Station.

There is a large public parking garage directly under Atlantic Station.


Pete Canalichio will discuss helpful insights from his new book “Expand Grow Thrive” about how brand licensing can be used to effectively create successful global brands. He will share examples of the advice, anecdotes, and tips described in his book from leading brand licensing professionals, household names like Coca-Cola and Disney, senior marketers and inspiring individuals. 

Breakfast will be provided.



Before: March 2, 2018

LES Member: $5.00

Non-Member: $5.00

After: March 2, 2018

LES Member: $10.00

Non-Member: $10.00



Speaker: Pete Canalichio

Pete Canalichio is an author, a brand expansion and licensing expert, expert witness and TEDx speaker. He founded Licensing Brands in 2009 after a distinguished career with Coca-Cola and Newell Rubbermaid. Before starting his business career Pete attended the U.S. Naval Academy where he earned a BS in physics. Pete went on to serve in the Navy as an award-winning aviator and instructor pilot, honing his leadership and decision-making skills as commander of a large multi-engine aircraft and 12-member crew during the height of Cold War tensions. 

This event is generously hosted by:

Finnegan, Henderson, Farabow, Garrett & Dunner, LLP

The LES Atlanta Chapter uses online registration for members and non-members and accepts payment by credit card.  Members should login to the registration page with their LES online account.

A $5.00 cancellation fee is applied to all refunds.  Cancellations are non-refundable after March 2nd.  Substitutions will be accepted.  Contact LES at (703) 234-4058 for assistance.

Disability/Dietary Needs:
Requests for ADA accommodations and special dietary needs should be submitted to the event contact listed at the top of the page. 

Photography Consent:
By registering for this event, you permit LES and its chapters to use photographs of you with or without your name and for any lawful purpose, including for example such purposes as publicity, illustration, advertising, and web content.


11130 Sunrise Valley Drive, Suite 350 Reston, VA 20191 Phone: 703-234-4058 Fax: 703-435-4390