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IP Business Basics 101 (2017 Annual Meeting)
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IP Business Basics 101 (2017 Annual Meeting)

 Export to Your Calendar 10/22/2017
When: Sunday, October 22, 2017
8 am - 5:15 pm
Where: Map this event »
Chicago Marriott Downtown Magnificent Mile
540 N. Michigan Ave.
Chicago, Illinois  60611
United States
Contact: 703-234-4058

Online registration is available until: 10/22/2017
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Register for the LES 2017 Annual Meeting (October 22-25)

Book hotel for the LES 2017 Annual Meeting (October 22-25)

IP Business Basics (2017 Annual Meeting)

Whether it is a trademark, international brand, copyright, patent, know-how, trade secrets, or a combination of some/all of these, recent transactions and auctions have confirmed the value of IP in business. This course is interactive and built around real-world examples and small, hands-on, group exercises.

This Course Will Include the Following

  • Identifying trademarks, copyrights, and brands (using everyday consumer items)
  • Defining intangible concepts, invention disclosures, and elements of a patent
  • A review of a publicly available licensing agreement--an exercise to develop and use term sheets for intangibles
  • Determining value-based cost, income, and market approaches
  • Identifying elements of an intellectual asset strategy and relationship to a term sheet
  • Recognizing types and obligations in fully executed non-disclosure agreements
  • Recognizing the role and value of trade secrets in certain technologies
  • An overview putting it all together and discussing why it matters

Who Should Attend

  • Business and law school professors
  • CPAs
  • Engineers
  • Entrepreneurs
  • Established companies of all sizes
  • Investment bankers
  • Law firms
  • Non-profit tech transfer offices
  • People from from startups
  • People who develop, market, and manage lawyers, graduate students
  • Private equity
  • Professors in academic technical departments
  • Scientists
  • Valuation firms
  • Venture capital investors

Course Objectives

  • Learn how to recognize new elements of value in developing your business

One-Day Course, October 22

CLE Information

Total Minutes: 465 minutes

7.75 CLE credits for 60 minute CLE hours*

9.3 CLE credits for 50 minute CLE hours*

*Note: LES is an approved MCLE/CLE provider by the State Bars of California and Pennsylvania. LES applies to additional states when possible.


Matthew McNeill is chief innovation officer, VP of IP, Technology & Strategic Alliances at RiteHite. McNeill has overall responsibility for innovation and intellectual property, including the licensing function, which has historically concentrated on in-licensing. He is also concentrated on business development through seeking and acquiring technology for the company. This can range from strategic supply agreements, to joint development, to IP licensing, to joint ventures to IP or corporate acquisition. McNeill has also led business development efforts in emerging technology space in which “ultra-patents” (beyond patent) strategies had to be employed to secure sustainable competitive advantage. He has an undergraduate degree in Physics (Texas A&M) and a law degree (Boston College).

Joe Miotkeis a patent litigator and licensed patent attorney with intellectual property experience in patent, trademark, copyright, and trade secret matters. As described in the IAM Patent 1000: “Miotke is the gold standard. His understanding of the subject matter is faultless. He is proactive and gives practical advice. Most importantly, he is sensitive to the resources and purse strings of the company. He is very popular." Additionally, a client said," [Miotke} is the best counsel we have ever worked with. He has a comprehensive knowledge of the market, and advocates strategic management and monetization--something many firms have not yet grasped.’”

Ada C. Nielsen, CLP, created The PeregrineMaven Group to commercialize inventions, and improve profitability of established businesses, products & services. As an advisor to Renuvix LLC, (a company organized manufacturing a green chemical that is 100% biodegradable with no Volatile Organic Compounds), she is helping them create and implement a plan to raise money to build a plant and market the chemical to international markets