LES Foundation | LESI | Print Page | Contact Us | Sign In | Join
IP Business Basics 101 - in Wisconsin
Register Tell a Friend About This EventTell a Friend

IP Business Basics 101 in Wisconsin

 Export to Your Calendar 11/2/2016
When: Wednesday, November 2, 2016
8:00 am - 5:15 pm Networking Reception immediately following
Where: 1221 Innovation Drive
Whitewater, Wisconsin  53190
United States
Contact: Ada Nielsen

Online registration is available until: 11/2/2016
« Go to Upcoming Event List  

This one-day, deal-centric course has been designed by experienced License Executives Society (LES) (U.S.A. & Canada) executives for business and licensing professionals who are newer to the field in the United States and Canada. Whether it is a trademark, international brand, copyright, patent, know-how, trade secrets, or a combination of some/all of these, recent transactions and auctions have confirmed the value of IP in business. This course is interactive and built around real-world examples and small, hands-on, group exercises.

Who Should Attend

There is no prerequisite for the course. It is designed for people who develop, market, and manage (commercialize) creative, new solutions of all kinds. It shows you how valuable inventions and ideas can be in business.

The key is having a diverse audience that includes entrepreneurs, scientists and engineers, private equity and venture capital investors, investment bankers, lawyers, graduate students, CPAs, various people from start-ups, and established companies of all sizes, non-profit tech transfer offices, law firms, valuation firms, business and law school professors, professors in academic technical departments, and more. The diversity in the classroom enhances discussion and comprehension.


The course is taught by experienced business and legal licensing executives, who are all LES members and vetted instructors.

Registration Fees (USD)
$295.00 - LES Members and Future Members
$150.00 - Professors
$50.00 - Students

Walk Up Registrations Welcome!

8:00 am - 5:15 pm
includes light breakfast, and luncheon

Networking reception immediately follows

Cancellation Policy
Cancellations with refund are accepted prior to October 23, 2016.

Cancellations received October 23, 2016 and later will not be refunded. Substitutions are permitted.

For registration assistance please contact

Carmen Sevilla


Course Details

The course is divided into the following activities:

  1. A hands-on group exercise identifying trademarks, copyrights, and brands (using everyday consumer items)
  2. A hands-on group exercise defining intangible concepts, invention disclosures, and elements of a patent
  3. The review of a publicly available licensing agreement
  4. An exercise to develop and use term sheets for intangibles
  5. A discussion about determining value based on cost, income, and market approaches
  6. A discussion about identifying elements of an intellectual asset strategy and relationship to a term sheet
  7. A discussion about recognizing types and obligations in fully executed non-disclosure agreements
  8. A discussion about recognizing the role and value of trade secrets in certain technologies
  9. An overview putting it all together and discussing why it matters

The course will not make you an expert, but you will learn how to recognize new elements of value in developing your business.


Matthew McNeill is Chief Innovation Officer, VP of IP, Technology & Strategic Alliances at RiteHite. Matthew has overall
responsibility for Innovation and Intellectual Property, including the licensing function, which has historically concentrated on in-licensing. He is also concentrated on business development through seeking and acquiring technology for the company. This can range from strategic supply agreements, to joint development, to IP licensing, to joint ventures to IP or corporate acquisition. He has also led business development efforts in emerging technology space in which “ultra-patentes” (beyond patent) strategies had to be employed to secure sustainable competitive advantage.

Matthew has an undergraduate degree in Physics (Texas A&M) and a law degree (Boston College).


Joe Miotke is a patent litigator and licensed patent attorney with intellectual property experience in patent, trademark, copyright, and trade secret matters. As described in the IAM Patent 1000,  “Joseph Miotke is the gold standard. His understanding of the subject matter is faultless. He is proactive and gives practical advice. Most importantly, he is sensitive to the resources and purse strings of the company. He is very popular. One client confides: ‘Joe is the best counsel we have ever worked with. He has a comprehensive knowledge of the market, and advocates strategic management and monetisation – something many firms have not yet grasped.’”

Prior to joining DeWitt, Joe founded Wisconsin’s first law firm, and among the first in the United States, focused upon Intellectual Property monetization as well as offering a full array of IP services.  His uniquely diverse background, combining patent litigation, patent prosecution, intellectual property transactions, and intellectual property monetization, enables him to advise clients with a complete perspective of the IP landscape. 

He has been part of patent litigation teams securing verdicts and settlements in excess of $150 million.  He is also one of the only attorneys in Wisconsin, and among the few in the United States, who has negotiated IP monetization transactions.  Likewise he has substantial experience preparing and prosecuting patent applications across a wide array of technologies and negotiating complex intellectual property transactions with many of the world’s largest technology innovators.  Joe is a frequent author and speaker to international audiences regarding IP monetization, patent litigation and other IP related topics. He is recognized as a Wisconsin 'IP Star' by Managing Intellectual Property and included as a member of Intellectual Asset Management’s “Patent 1000,” which is a guide to the world’s leading patent attorneys. 

Joe is currently President of the Wisconsin Intellectual Property Law Association and part of the leadership for the Wisconsin Chapter of the Licensing Executives Society.  He graduated Magna Cum Laude from Marquette University Law School and earned his B.S. in Civil Engineering from Marquette University.

Ada C. Nielsen, CLP, is the Chief Executive Officer of FOODEXUS, LLC, a company based on a new refrigeration system. Ada Nielsen is a commercialization, sales, marketing, competitive intelligence and intellectual asset strategy expert. She is known for her proficiency in identifying commercial value in inventions and making money from inventions whether by licensing, monetizing or by developing market demand for new products.

After graduate work in theoretical physical chemistry, she became a dean of students and instructor in chemistry at Colby-Sawyer College in New London, NH. After a move to Chicago, she earned an MBA from Chicago Booth School of Business and began an industrial career in chemicals, polymers, environmental technology and energy. Her specialty is in closing deals.

She recently spent fifteen years at Amoco Chemicals & BP Upstream monetizing non-strategic technology in Chemicals and then creating and implementing an invention management/commercialization system for Exploration & Production.