This one-day course provides an overview of the basics of intellectual property (IP) and licensing. It builds a practical understanding of core IP and licensing concepts from both the business and legal perspectives. Each topic, taught by both legal and business experts working as a team, is divided into five sections with examples, exercises, and interactions between instructors and fellow students. Topics include an introduction to IP, the basics of IP commercialization and licensing, determining reasonable license fees and royalty rates, managing risks, and a licensing case study.
Who Should Attend
There is no prerequisite to attend this course. It is designed for those with no prior experience in licensing, including students, entrepreneurs, non-IP attorneys, finance professionals, business development professionals, and those considering a career in licensing.
Why You Should Attend
There is more emphasis now than ever before on commercialization, company formation, and job creation from the billions of dollars invested annually in research and development at America's universities, government laboratories, and small businesses.
Whether you are an entrepreneur in the making, a principal investigator or student at any level who wants a better grasp of the basics, or an aspiring technology transfer professional, this course will give you the tools you need to understand and participate effectively in the process of protecting IP and facilitating its commercialization.
The course is divided into five modules:
Module 1: Introduction to IP
Introduction to the different types of IP including patents, trademarks, copyright, trade dress, and trade secrets.
Module 2: Basics of IP Commercialization & Licensing
Introduction to licensing, including reasons for licensing, description of licensing agreements, infringement, competition law, and relationship-building.
Module 3: Determining Reasonable License Fees & Royalty
Licensing risks and rewards, different valuation methods (e.g., market, financial, and cost), their pros and cons and royalty structures.
Module 4: Managing Risks
Identifying and managing different types of risk, including confidentiality, infringement, liability, collection of royalties and other fees, and unlicensed competition.
Module 5: Licensing Game
Students put into practice what they've learned by dividing into licensee and licensor teams and then discussing and negotiating terms of a licensing case study, based on both public and confidential information they are given. At the end of the negotiating session all teams report their results and how and why they reached them.
Steven Phillips, More & Van Allen PLLC
Steve Phillips has over three decades of full-time professional experience, initially working as an engineer for the IBM Corporation, and most recently as a Member of the firm in its Research Triangle Office. Mr. Phillips is a registered patent attorney and represents Fortune 500 companies, universities, and startups in patent matters, copyright matters, and IP transactions. His practice includes international patent portfolio management and Patent Cooperation Treaty practice.
Mr. Phillips’ expertise includes patent application preparation and prosecution, client counseling, clearance and non-infringement opinions, copyright registration, licensing, nondisclosure agreements, and employee intellectual property issues. His technical background includes software, telecommunications, electronics, semiconductors, optics, electromechanical technology, medical technology, and financial processes.
Michael Martin, CLP
Michael J. Martin has over 40 years of business and product development experience and has held positions at E.I. DuPont, PPG Industries, Ciba-Geigy, Michigan State University and Virginia Tech Intellectual Properties; where he was responsible for the development and transfer of advanced manufacturing technology; formulation and execution of new business entry plans; financial and market evaluations of acquisitions; national sales and market management; growth of community economic development strategies; and sourcing, screening, evaluation, marketing, licensing and patenting of inventions. He has been elected as a governing Trustee of the internationally known Licensing Executive Society (LES); appointed as an international delegate to the LES International Society governing board with over 30 chapters in countries around the world; consults on technology transfer for the American Association for the Advancement of Science (AAAS), SAIC, P&G Inc., Department of Commerce and many others; a founder and President of the Capital Enterprise Forum; and is on the Council of the Technology Commercialization Program (TCP) of the Queen Rania Center for Entrepreneurship (QRCE) in Amman Jordan. He has authored numerous papers and is an invited international lecturer on technology transfer, product development, and implementing advanced manufacturing technology. Mike is a recognized international speaker and author on technology transfer, intellectual property law, product development, and implementing advanced manufacturing technology. He holds a Bachelor in Chemical Engineering, a Master in Business Administration, and is a Certified Licensing Professional.
LES Member: $125
LES Student Member: $35
Registration includes lunch
Cancellations with refund are accepted prior to October 12.
Cancellations received October 12 and later will not be refunded. Substitutions are permitted.
Questions about registration can be sent to Carmen Sevilla, firstname.lastname@example.org.
NC CLE pending approval
Moore & Van Allen PLLC
NC State University Office of Technology Transfer