DATE & TIME
Wednesday, September 30, 2015
12:00 pm — 12:30 pm Networking
12:30 pm — 1:15 pm Presentation
Sidley & Austin, DC Office
1501 K Street, NW
Washington, DC 20005
Fresh Thinking on Current Issues in IP Damages Law
Krista Holt, President of GreatBridge Consulting
Krista is pleased to speak about current damages topics, introducing some innovative methods that will help you avoid some of the pitfalls presented by current case law on damages in patent and other IP cases. This talk will cover a host of topics, including:
- New methods for royalty base apportionment
- Establishing royalty damages using smallest salable unit
- Per-unit royalty v. percentage royalty rate
- Use of surveys to prove or disprove the EMVR and to estimate the demand for and value of a patent
- Adjusting comparable licenses for numerical differences
- Recent case law on Daubert challenges
- Designing conjoint, demand and usage surveys for patents
- Recent court guidance for proving patent damages
LES Members: $20
Online Registration Deadline: September 25, 2015 12 pm, EDT
No refunds after September 25, 2015
Substitutions are permitted
Krista F. Holt is the President and CEO of GreatBridge. She testifies at trial in patent, trademark, trade secret, copyright, false advertising, antitrust, and breach of contract cases on analyses of lost profits, price erosion, domestic industry, determination of reasonable royalties, accounting of defendant’s profits, intellectual property valuations, marketing, patent and trademark surveys.
Ms. Holt previously served as Vice President at The Kenrich Group, a national business and litigation consulting firm, where she founded and managed the Intellectual Property Practice. Prior to that, Ms. Holt founded and led the Washington, D.C. Expert Testimony Practice for damages and National Survey Practice as a Managing Director for Ocean Tomo, a firm providing financial products and services related to intellectual property.
Prior to its acquisition by Ocean Tomo, Ms. Holt was a Senior Consultant for Tait Advisory Services’ Intellectual Property Practice for damages and founded and led their Survey Practice. She also served as senior financial officer of a manufacturing wholesaler and an engineering firm, and as the Director of Marketing at a prominent marketing firm.
Krista Holt’s practice provides economic testimony, valuation and strategic consulting in patent licensing and infringement matters in federal and state courts as well as before the ITC. In addition to her damages testimony, Ms. Holt has been providing survey services for patent and Lanham Act surveys for over a decade. She has a professional background in market research, and was one of the first professionals to introduce the use of surveys in patent cases. Ms. Holt has designed, analyzed and rebutted patent surveys including conjoint, usage and demand, and trademark surveys including confusion, dilution, secondary meaning, fame and false advertising.
Ms. Holt draws on her experience in patent litigation, surveys, valuations and licensing negotiations which enhance the quality and credibility of her forensic analyses. She has provided services including expert testimony, surveys, valuation and consulting in over one hundred and seventy-five intellectual property cases.
Ms. Holt holds an MBA from the University of Louisville and a BA from Wake Forest University.
Certifications and Accreditations
Certified Licensing Professional (CLP)
Certified Valuation Analyst (CVA)
American Bar Association (ABA)
Licensing Executives Society (LES)
International Trademark Association (INTA)
Intellectual Property Owners Association (IPO)
National Association of Certified Valuation Analysts (NACVA)
Lectures and Seminars
Ms. Holt has lectured on a variety of intellectual property topics for the American Bar Association, D.C. Bar Association, Licensing Executives Society, Harvard Law, George Washington Law and other professional organizations and universities.