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LES Silicon Valley Chapter's 15th Annual Conference
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LES Silicon Valley Chapter Meeting

4/29/2015
When: April 29, 2015
8:00 AM - 5:30 PM
Where: Hewlett Packard
3000 Hanover Street
Palo Alto, California  94304
United States

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Silicon Valley Chapter 15th Annual Conference

ONLINE REGISTRATION CLOSED
After April 27, contact James House, siliconvalleywriting@gmail.com


DATE & TIME

April 29, 2015  
8:00 AM - 5:30 PM

LOCATION
Hewlett Packard
3000 Hanover Street
Palo Alto, CA 94304

TITLE
LES Silicon Valley Chapter's 15th Annual Conference - "Licensing Across the Galaxy: The Vast World of Sports and Entertainment and the Innovations that Fuel Them"

DESCRIPTION
Join us at Hewlett-Packard World Headquarters for a great day of programs and networking.
 
Meet the minds behind the technical innovations and licensing of such mega-hits and teams as Star Trek, Star Wars, San Jose Sharks, San Francisco 49ers, and the media & technology companies that power them, including Technicolor, Dolby Laboratories, TiVo, and Starz! 

Morning keynote by United States Patents and Trademark Office Chief Policy Officer on Balancing policy, creativity, and innovation in the digital economy.

MORNING SESSION
 
* Filippo Torrigiani, VP, Intellectual Property Sales &Licensing, Hewlett-Packard Company
 
* USPTO - Silicon Valley Introduction and Update: 
John Cabeca, Director, United States Patent and Trademark Office -Silicon Valley
 
* Keynote Address: "Balancing policy, creativity, and innovation in the digital economy: How can the goals of national copyright policy and global Internet policies work in tandem"
- Shira Perlmutter, Chief Policy Officer and Director for International Affairs, United States Patent and Trademark Office
 
* Morning Panel: "Monetizing Intellectual Property in the World of Sports"
-Maggy Carlyle, San Jose Sharks, Associate Counsel 
-Michael Beaubien, San Jose State University, Assistant Athletic Director
- J. Douglas Hollie, President, NFL Players Association, Northern California Chapter; Founder, S.M.A.R.T. Students, Inc.
- Jim Kovach, B.S., M.D., J.D., and all-SEC Linebacker for the New Orleans Saints and San Francisco 49ers, SVP Business Development, CrowdOptic
- Nathan Treu, Counsel, PAC-12 Networks
 
AFTERNOON SESSION
 
* Keynote Conversation on "Technology is not the Silver Bullet: The Power of Storytelling in Developing a Monetizable Lifestyle Brand or Entertainment Franchise"
- André Lake Mayer, President, Brand Strategy,
 ZAG Animation Studios. Former executive at Lucasfilm & Paramount Pictures, Playmates Toys, Bandai Toys; in all capacities involved with launching and building consumer brands from Star Trek & Star Wars, Forrest Gump, Ninja Turtles, Power Rangers, Disney Princesses & Fairies.
- Kenneth Markman, CEO, KKM Global BrandStrategies,Professor at UCLA, Branding andmarketing consultant to Universal Studios, 20th Century Fox, Mattel Toys, USOC (United States Olympic Committee), and The Weather Channel
 
* Afternoon Panel: "Innovations Fueling the Sports and Entertainment Industries"
- Kim Blair, Technology Executive, Cooper Perkins; & Founding Director at MIT Sports Innovation Lab
- Kevin J. Mack, Assistant Chief Patent Counsel, Dolby Laboratories, Inc.
- John Penney, Chief Strategy Officer, Starz
- Jonathan Steuer, Chief Research Officer, TiVo
- Soody Tronson, Founding Manager, STLGipTechnology Law Firm
- Ted Wolcott, SVC of Technology Licensing, Technicolor
 
* Coffee, Chocolate, Wine Tasting Event  from 4:15-5:30 p.m. (same venue)
Presented by Soody Tronson, Managing Founder,STLGip, Technology Law Firm; Chairwoman, LES Silicon Valley Chapter
 
Tasting experience by:
HighNote Coffee, Oscar Nunez, Founder, CEO
Ribevi Wine, Paolo Cagnoni, CEO
Dandelion Chocolate, Becky Wurwarg, Event Executive

REGISTRATION
Early, by Friday, April 24, 12 PM PDT
LES Members: $100
Non-Members: $110

After Friday, April 24
LES Members: $120
Non-Members: $130

Online Registration Deadline: Monday, April 27, 12:00 PM PDT
After April 27, contact James House, siliconvalleywriting@gmail.com

CANCELLATION POLICY
No refunds after Monday, April 27, 2015
Substitutions are permitted