New Licensing and Non-Licensing Professionals
IP Business Basics 101
This new, one-day, deal-centric course has been designed by experienced LES executives for business and licensing (newer to the field) professionals in USA & Canada. Whether it is a trademark, international brand, copyright, patent, knowhow, trade secrets or a combination of some/all of these, recent transactions and auctions have confirmed the value of IP in business. This course is interactive and built around real-world examples and small group hands-on exercises.
IP & Licensing Basics: A One-Day Review
This one-day course provides a survey of the basics of intellectual property (IP) and licensing. It builds a practical understanding of core IP and licensing concepts from both the business and legal perspectives. Each course, taught by both legal and business experts working as a team, is divided into five topics with examples, exercises and interaction between instructors and fellow students. Topics include: Introduction to IP; Basics of IP Commercialization & Licensing; Determining Reasonable License Fees & Royalty; Managing Risks; and a Licensing Case Study.