Best Practices in Licensing: Developing, Negotiating & Executing Transactions

(formerly Best Practices in Licensing & Technology Transfer)

Introduction

This 2-day, interactive course delivers core knowledge and practical guidance on what works and what doesn't when developing, negotiating and executing licensing transactions. Taught by practitioners who draw upon their extensive real-world experiences, this course equips attendees with useful and practical tools that they can immediately apply, including structuring and negotiating transactions component built on practical experience from actual licensing deals. Specific take-aways for the course attendees include being able to: master IP fundamentals; establish material terms of a license agreement; structure financial terms and considerations; leverage arbitration and alternative dispute resolution; manage key issues in multi-national licensing; drive deal negotiations to a close in a positive manner; establish a principled approach; and understand key legal issues and trends to be more effective in your transactions.

Who Should Attend
There is no prerequisite to attend this course, although it is suggested that course attendees have a few years of licensing experience or have taken the Masters Class: Principles and Practices course. This course is designed for business development, legal, and technical professionals new to day-to-day management responsibilities of leveraging intellectual property assets as well as those with a few years of IP transactional experience seeking to enhance the breadth of their skills.

Why You Should Attend
By attending this course, you will learn how to:

Master the Fundamentals of Patents, Copyrights, Trademarks and Trade Secrets in the Context of Daily Business Life and IP Transactions
Analyze and Most Effectively Establish the Material Terms of a License Agreement
Structure Critical Financial Terms and Considerations In a License
Skillfully Navigate Industry-University Collaborations and Agreements
Identify, Evaluate, and Execute Licensing or Acquisition Opportunities Aligned with Your Company's Strategic Vision
Examine the Pros and Cons of Arbitration and Alternative Dispute Resolution
Manage Key Issues and Clauses in Multi-National [TKM: International-?] Licensing and Acquisition
Drive Deal Negotiations to a Close in a Positive and Productive Manner
Understand Key Legal Issues and Trends to be More Effective in Your Licensing Transactions
Establish an Ethical Approach to Technology Transactions and Interpersonal Dealings

Course Details
The course covers the following topics:

Building Your IP Foundation: Patent and Copyright
Building Your IP Foundation: Trade Secret and Trademark
Dissecting a License - An Intro to Best Practices, Pitfalls and Real-Life Case Studies
Everything You Need to Know About IP Valuation Theory and Practice
Demystifying Industry-University Relationships: What You Need to Know
A Strategic Approach to Identifying, Evaluating, and Executing IP Licensing and Acquisition Deals
Arbitration and ADR: A Look at the Pros and Cons, Practical Considerations, Examples and Anecdotes
Beyond the US - Exploring Key Issues and Clauses in Multi-National IP Licensing and Acquisition
Dissecting a License (Part Two) - A Focus on Recent Case Law, Trends and an Evolving Legal Landscape
Gaining the Skills and Knowledge You Need to Productively Negotiate and Close Deals
An Ethical Approach to Technology Transactions and Interpersonal Dealings & Exploring the Do's and Don'ts

Registration Fees
(Includes course materials, breakfasts, lunches & networking reception):
Early Rate:
$995 Members
$1,295 Non-Members

Standard:
$1,195 Members
$1,495 Non-Members